Cookies New York

– Generous, gooey & full of flavour –

What if you could keep everything you love about a New York Cookie — without the excessive sweetness and heaviness that sometimes come with it?

The generous size.
The lightly crisp exterior.
The soft, gooey centre.
The fillings, generous toppings, different formats — and that irresistible finish.

We keep all of that.

What we change is the balance.

Because adding more chocolate, more filling and more toppings doesn’t necessarily make a better cookie. When everything is too sweet, too rich or competing for attention, you stop tasting the individual flavours.

Here, generosity stays. Excess doesn’t.

The generosity of a New York Cookie — with the flavour and balance standards of French pastry.

The Sweet Design Academy Method

You’re learning how to build a New York Cookie — and then make it your own.

The dough. The inclusions. The filling. The flavours. The format. The finish.
Each element has a purpose. And once you understand how they work together, one method can become an entire collection.

A METHOD DESIGNED TO AVOID THE USUAL PROBLEMS

A COOKIE THAT KEEPS ITS THICKNESS

A New York Cookie should have real volume.

You’ll learn how to achieve a thick, consistent cookie that doesn’t bake flat, with that characteristic texture: lightly crisp on the outside, soft and gooey in the centre.

A GENEROUS CENTRE, PERFECTLY UNDER CONTROL

A generous centre that remains clearly visible when you break the cookie open — without the risk of filling leaking out during baking.

During the course, you’ll discover the method used at Sweet Design Academy to achieve a clean, generous and clearly defined centre without compromising the bake or the structure of the cookie.

INDULGENCE WITHOUT OVERLOAD

Chocolate, praline, caramel, speculoos, pistachio, fruit...

With so many indulgent elements, balance becomes essential.

SDA recipes have been developed to accommodate fillings, inclusions and toppings while making every bite a pleasure — rather than a sugar overload.

You keep everything that defines a New York Cookie — its generosity, gooey texture and visual impact — with the balance we look for in pastry.

THREE WAYS TO BUILD INDULGENCE

THE FILLED COOKIE

A thick, gooey cookie with a generous, indulgent centre that reveals itself when you bite into it.

You’ll discover the SDA method for achieving this result reliably and consistently.

THE TOPPED COOKIE

Here, the indulgence is visible from the very first glance.

The cookie becomes a base you can build on with ganaches, pralines, fruit and other generous finishes.

THE XXL COOKIE

A large sharing format that combines several of the techniques covered during the day and turns the cookie into a true celebration dessert.

So you’re not learning just one way to make a cookie. You’re learning different ways to build one — and then adapt them to create your own variations.

What you will learn:

Exclusive Recipes

The recipes used in this course have been developed and balanced by Sweet Design Academy to meet our own standards: generosity, thickness, a gooey centre, consistency, controlled sweetness and a distinctive flavour profile.

You’ll create a selection of New York Cookies with deliberately different flavour profiles — fruity, chocolatey, caramelised and ultra-indulgent — using several different constructions: filled, generously topped and XXL sharing cookies.

Each creation then becomes a practical case study:

Why does this flavour pairing work?
Which construction will give you the centre you want?
Where does the sweetness come from?
What creates contrast?
How should the baking process change when the format changes?

You’re not simply learning to reproduce our cookies. You’re learning why they work — so you can create your own.

Production & Business

A recipe can be delicious and still be unsuitable for professional production.

You’ll learn how to organise several flavours efficiently and think about your cookies as a genuine product range, rather than simply another social-media trend.

We’ll also discuss presentation, perceived value and how to price your cookies according to the product you’ve actually created.

By the end of the course, you’ll know how to:

Create thick, gooey and consistent New York Cookies without uncontrolled spreading during baking.

Choose the right construction depending on the filling and the result you want to achieve.

Build cookies with balanced flavours, rather than simply piling on more sugar, chocolate and toppings.

Adapt the construction and baking process to different cookie formats.

Move from an individual cookie to an XXL Sharing Cookie without losing the balance of texture and flavour.

And above all, create your own variations from the same core method — without having to search for a new recipe every time you want to create a new flavour.

This course is for you if:

You want to master generous, gooey New York Cookies that taste as good as they look — full of flavour, well balanced and without excessive sweetness.

You’ve already tried recipes you found online, only to end up with cookies that spread too much, bake flat or give inconsistent results.

You want to master different ways of building indulgence — filled cookies, generous toppings or XXL formats — rather than relying on a different recipe for every creation.

And if you sell your creations, you want to add a product your clients already know and want — while giving them a real reason to choose yours.

No previous experience required.

What you’ll take home:

The New York Cookies you make during the course — individual cookies and an XXL sharing format — ready to taste, share, gift... or keep for yourself.

The complete course recipe booklet, including the dough / inclusions / filling or topping / format / finish logic you can use to develop your own variations.

And above all, a method you can continue using long after the cookies from the course are gone.

Your New York Cookies by Sweet Design Academy course certificate.

Practical Information:

Duration · 1 day — 9:30 AM to 5:00 PM · Brussels
Prerequisites · None
All materials included
€225 launch price · €75 deposit to book · Balance due before the course

📅 Next session · 10 October 2026